Tips to boost your SMO strategy.

Everyone is talking about SEO and the impact it can have on a market or a brand. When it comes to online marketing, everyone agrees that visibility and raising awareness is key. But, how can people find your business? Maybe you implemented an amazing SEO strategy and your page is on Google's first results. But have you ever thought about Social Media Optimization? While you are likely to be familiar with Search Engine Optimization, you may still have a lot to learn about Social Media Optimization, which plays a crucial role in maintaining a strong online presence.

What is Social Media Optimization?

You might have guessed, SMO has to do with social networks and the optimization of your posts and articles. The main goal of Social Media Optimization is to strengthen your social media campaigns so that you can reach many potential consumers and build a strong brand reputation. Once you start to post quality content that is shared on multiple channels, your website will be generating a buzz that will cause referral links and maximize your e-visibility. 

Here are some tips that will help you maximize the impact and the conversion rate on your posts:

Pay attention to Headlines.

This is the most important factor in deciding whether your posts are going to be read or not! People are deciding what to read and what not to read on the basis of headlines. When I am referring to social media headlines, both your blog article titles or the opening lines of your social posts are important. Don't underestimate the importance of headlines: it is what will capture the attention and make the difference!

Optimize your profiles.

As the only permanent element of your social media, it is really important to optimize your social media profile. First brand ambassadors, these profiles are representing your business to your market:

1. Make sure you are providing complete information about your business and be sure to post all this information is in an easy to find part so that people can find it easily.

2. Write a clear and captivating description of your business,

3. Maintain a consistency in your image on different social media.

Start adding image to your posts.

According to a recent study done by Adobe and Software Advice, 82% of social media marketers consider images to be an important part of their marketing campaign. There are many ways to incorporate images into your posts on social media: coupons, infographic... Just remember that virtually, anything that can be shared on text can be shared on images too!

Provide both quality and quantity to your social media.

Even if you are providing great headlines and pictures, you won't get far without quality and quantity. You need to make an important effort to post quality content in order to optimize your social campaign. Make sure your posts are adding value to your subscribers. Here is one of the most important parts of SMO!

Stand out from the crowd by adding a real SMO strategy to your business!

Social Media trends, things you need to know in 2015

As we start a new year there are always interesting discussions about trends, strategy and predictions to look forward to. The digital landscape has been growing very quickly, especially over the last 12 months, and in this competitive environment new businesses are putting impressive efforts into strategies aimed at dividing the digital market to attract a wider audience.

A recent study states that one quarter of the world population uses social media. That is almost 1,800,000,000 people posting, pinning, tweeting, sharing, instagramming... on a daily basis! Just to give you an idea, every 60 seconds: 277000 snaps are shared on Snapchat, 67000 photos are uploaded on Instagram and 293000 statuses are updated on Facebook. In 2015, more than ever, social media will be extremely competitive.

S-commerce will be part of the e-commerce market.

Social commerce, sometimes abbreviated as “s-commerce”, is a form of electronic commerce that uses social networks to promote products. Social networks are currently developing ways to handle payments without the user having to leave the network. According to a recent study, social commerce sales are forecasted to represent 5% of all online retail revenue in 2015 (Global e-commerce sales: $1,2 trillion).

Smartphones will be the priority in 2015. As you are checking your mobile at least 150 times a day and 65% of social network activity is from a smartphone devices, it is becoming the platform of choice for social media users. Hence, advertising and shopping systems are being tailored to smartphone devices. This advertising system has many advantages, especially because it will allow advertisers to display appropriate ads based on users' geo-location.

The social advertising such as Snapchat's ad or auto-play video on Facebook will continue to grow in 2015. This new video trend is likely to soon replace text content in adverts as it is easy to create and share with our smartphone. It is also much more meaningful than a text or picture advert. For brands, it means there are many ways to interact with customers through video and deliver a message. Services such as Instagram, Instavid, Hyperlapse, Snapchat or Vine have shown to be great platforms to deal with this new trend and build a strong brand image.

That's a first look at social media trends in 2015. With mobile becoming more popular, marketing will be more than ever in the right place, at the right time, with the right content. 2015 is a year with many opportunities for brands, web developers and designers.

Fancy a good strategy in 2015? Contact us and let's see how we can help your company!

SEM vs. SEO: Which strategy is right for your company?

Is your goal to obtain more online visibility? You are probably looking for the most effective online strategy for your company? Then you should explore and understand these two methods: SEM and SEO. Both of these techniques can be very effective, depending on your needs and expectations. 

SEM is a paid marketing strategy. One of the most popular methods is “pay-per-click” ads: this model is an internet advertising strategy used to direct traffic to websites. This can also be referred to as keyword advertising.

On the other hand, SEO is the process of increasing the visibility of a webpage or domain in a search engine’s natural search results. This involves pushing the ranking of your website higher on the results list.

We believe that combining SEO and SEM in a campaign can benefit your company's online presence and brand image tremendously. Here are some reasons why you should combine both SEO and SEM in a campaign:

• You will appear in both organic and paid sections in search results with the same keywords.
• According to a report from Search engine Watch, combining these two strategies can deliver higher conversion rates, up to 200%. 
• You will increase your brand exposure on Google. Statistics show that 90% of Google search users are only looking at first page results. Less than 10% of people go to page 2! By appearing on the first page of Google search engine results your company will maximise its e-impact and conversion rate.
• Combining these two methods optimizes your spending and will boost your e-performance.

Deciding whether to choose SEM or SEO strategy for your company campaign can be a hard task. However, both of these strategies provide significant benefits. Today, marketers are realizing that SEM and SEO are not so different: there are complementary programs that, when managed accurately, can benefit from each other to increase visibility and conversion rates."

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