As we start a new year there are always interesting discussions about trends, strategy and predictions to look forward to. The digital landscape has been growing very quickly, especially over the last 12 months, and in this competitive environment new businesses are putting impressive efforts into strategies aimed at dividing the digital market to attract a wider audience.
A recent study states that one quarter of the world population uses social media. That is almost 1,800,000,000 people posting, pinning, tweeting, sharing, instagramming... on a daily basis! Just to give you an idea, every 60 seconds: 277000 snaps are shared on Snapchat, 67000 photos are uploaded on Instagram and 293000 statuses are updated on Facebook. In 2015, more than ever, social media will be extremely competitive.
S-commerce will be part of the e-commerce market.
Social commerce, sometimes abbreviated as “s-commerce”, is a form of electronic commerce that uses social networks to promote products. Social networks are currently developing ways to handle payments without the user having to leave the network. According to a recent study, social commerce sales are forecasted to represent 5% of all online retail revenue in 2015 (Global e-commerce sales: $1,2 trillion).
Smartphones will be the priority in 2015. As you are checking your mobile at least 150 times a day and 65% of social network activity is from a smartphone devices, it is becoming the platform of choice for social media users. Hence, advertising and shopping systems are being tailored to smartphone devices. This advertising system has many advantages, especially because it will allow advertisers to display appropriate ads based on users' geo-location.
The social advertising such as Snapchat's ad or auto-play video on Facebook will continue to grow in 2015. This new video trend is likely to soon replace text content in adverts as it is easy to create and share with our smartphone. It is also much more meaningful than a text or picture advert. For brands, it means there are many ways to interact with customers through video and deliver a message. Services such as Instagram, Instavid, Hyperlapse, Snapchat or Vine have shown to be great platforms to deal with this new trend and build a strong brand image.
That's a first look at social media trends in 2015. With mobile becoming more popular, marketing will be more than ever in the right place, at the right time, with the right content. 2015 is a year with many opportunities for brands, web developers and designers.
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