10 December 2014

SEM vs. SEO: Which strategy is right for your company?

Is your goal to obtain more online visibility? You are probably looking for the most effective online strategy for your company? Then you should explore and understand these two methods: SEM and SEO. Both of these techniques can be very effective, depending on your needs and expectations. 

SEM is a paid marketing strategy. One of the most popular methods is “pay-per-click” ads: this model is an internet advertising strategy used to direct traffic to websites. This can also be referred to as keyword advertising.
On the other hand, SEO is the process of increasing the visibility of a webpage or domain in a search engine’s natural search results. This involves pushing the ranking of your website higher on the results list.

We believe that combining SEO and SEM in a campaign can benefit your company's online presence and brand image tremendously. Here are some reasons why you should combine both SEO and SEM in a campaign:
  • You will appear in both organic and paid sections in search results with the same keywords.
  • According to a report from Search engine Watch, combining these two strategies can deliver higher conversion rates, up to 200%. 
  • You will increase your brand exposure on Google. Statistics show that 90% of Google search users are only looking at first page results. Less than 10% of people go to page 2! By appearing on the first page of Google search engine results your company will maximise its e-impact and conversion rate.
  • Combining these two methods optimizes your spending and will boost your e-performance.

Deciding whether to choose SEM or SEO strategy for your company campaign can be a hard task. However, both of these strategies provide significant benefits. Today, marketers are realizing that SEM and SEO are not so different: there are complementary programs that, when managed accurately, can benefit from each other to increase visibility and conversion rates."

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